Category Guide

In a constantly evolving economic landscape, innovation is no longer an option — it’s a duty for those who do business. This belief is at the core of Nakuru’s daily work, and it’s precisely this approach that has been recognized with the America Innovation Award 2025, promoted by the Italy–USA Foundation.
The award, presented at the Italian Chamber of Deputies, celebrates Italian companies that successfully combine vision, sustainability, and the ability to compete in the global market.

How can wine producers limit the environmental impact of their bottle shipments? This article presents 4 effective ways to reduce the environmental impact. Read on to discover how to implement these solutions and contribute to a more sustainable future.

In this article we will see which are the best e-commerce platforms to sell wine online, analyzing the advantages and disadvantages of each.

According to recent studies, 66% of consumers believe that the packaging shows how the seller takes care of them and their orders. At a time of continuous growth of e-commerce, this aspect is vital for businesses. Packing a product requires several steps, they are all of equal importance. Follow our guide step by step to make the perfect package.

In this article we will talk about a concept originated within the walls of our company, or that of the Wine Delivery Experience. We’ll share with you how it was born and at the end of the article we will offer an unmissable opportunity associated to this topic for those who sell wine online.

In order to have a consistent approach to sustainability, it is essential to reduce the environmental impact of logistics as much as possible. Buying carbon credits, merging shipments, and choosing sustainable packaging can be the first step towards sustainable logistics.

Having an online wine shop does not just mean being visible on browsers, having a good and large diversified offer of wines, having an easy-to-use website, having an easy and intuitive purchasing process, etc… but it also means handling very well wines shipment with express couriers. So how to choose the best express courier for your wine shipments?

The delivery of an order placed online is a moment of truth and a very exciting moment for the customer. More generally, it is the only Touchpoint with the online wine shop or the producer. It is an extremely delicate moment, but that is often completely omitted .In this article we try to give you some suggestions to make the most of this delicate and important moment. From "Tannico" to "Roberson Wine" discover all the secrets of the largest online wine shops that have exploited an effective communication with their customers.

Trade in wine and spirits between the United States and Europe have not changed for 20 years but are now in the sights of Donald Trump, after Emmanuel Macron, the current President of the French Republic has adopted a tax on the digital giants. The American President now threatens to attack French wine and therefore European because customs import taxes applied on wine and spirits are set "at European level" Here are four interrogations on these very symbolic exchanges.

Do you have an Instagram profile? If the answer is no, then you should hurry and create one. Because you are losing a real opportunity to communicate with the most important people in your cellar: your customers. To be successful on Instagram, it is not necessary to randomly publish photos and impact images, on the contrary it is necessary to have a clear vision of the objectives to be achieved and how the channel can fit into an already established strategy of your cellar. In this mini guide, we give you some valuable suggestions.